Summer Digital Marketing Intern 2016

tSunela is seeking a motivated, eager college student who is looking to learn about what makes a successful future outside the classroom.

We are seeking a Digital Marketing Intern who is ready to immerse themselves into the online marketing industry while being mentored by tSunela’s digital marketing industry leaders. You will be afforded a unique opportunity to be a part of a team that directly affects sales and fosters the growth of online communities. Additionally, you will have a chance to assist with content management, creation and account management.

For more information on this opportunity contact us online.

Responsibilities:

  • Help coordinate agency partners from strategy to execution, including SEO, Paid Search, Social Media and Web Analytics
  • Assist in management of social media platforms including Facebook, Twitter, Instagram, Pinterest and brand blogs
  • Plan and develop content for our clients
  • Create content for client’s websites
  • Measure and report performance of all digital marketing campaigns, and asses against goals (ROI’s and KPI’s)
  • Analyze campaign results and develop optimizations and ideas to improve
  • Research trends and the competitive landscape, share findings with larger team and generate recommendations for digital marketing

Desired Skills and Experience:

  • Passion for digital/social media and learning
  • Creative and analytical thought process
  • Confident and a quick learner
  • Excellent written and communication skills
  • Ability to multitask in a fast-paced environment and take initiative
  • Experienced with Microsoft Office, specifically Microsoft Excel
  • Detail-oriented with time management and organization skills
  • Ability to work independently and also as a team player

For more information on this opportunity contact us online.

SEO: Best Practices to Improve Website Traffic

Want to learn ways to improve your website performance? “If you improve your site for human users, you will improve its performance in search rankings,” says Kaysha Kalkofen, co-founder of Tsunela, a digital marketing consultancy. A good rule of thumb? “Think of your own behavior on websites–and particularly what makes you switch off.”

Below are 7 ways to improve your website traffic through SEO

1. Content Rules

2. Identify the Keywords Users are Using

3. Non-com Domains are still being Treated the same in Search

4. Faster Load Times = Happier Customers

5. Be Strategic about Inbound Links

6. Mobilize for Mobile

7. Be Patient

Read Full Article

For more information on tSunela, call 314-721-8813 or contact us online.

 

How to Dominate Digital Branding in 2016

Learn our 5 ways to conquer digital branding in 2016. Emily Phillippi breaks down branding for the new year.

5 Ways to Dominate Digital Branding in 2016 | January 2016 | Inc.com

1. Lose the Single-Page Website

2. Rethink Your Domain Name

3. Use more Video

4. Cover Your Bases in Paid Search

5. Don’t Think Social Media is a Free Way to Build Your Brand

Read Full Article

For more information on tSunela, call 314-721-8813 or contact us online.

Kaysha’s 2016 Digital Marketing Predictions

What do experts think is in store for digital marketing in 2016? Will mobile dominate again? Will ad blocking technology increase in use? Kaysha Kalkofen, co-founder of tSunela, digital marketing company, explains her predictions for internet marketing in 2016.

Excerpt from “What Change in Customer Behavior Will Impact Marketing the Most in 2016?” | Direct Marketing eBook January 2016:

What consumer behavior do marketers need to watch in 2016? Mobile mania. According to Gartner, mobile traffic in 2016 is expected to increase 59% from 2015. In fact, in May Google confirmed that more searches are conducted on mobile devices than desktops in 10 countries (including the United States). As mobile use continues to dominate, so, too, does consumers’ demand for a seamless mobile experience.

Marketers must master reaching their audiences through a mobile platform—whether it’s focusing specifically on the design of a responsive mobile site or creating a mobile application that will engage prospects or help to retain current clients. Additionally, because mobile applications open up whole new markets (think Uber), successful marketers will continue to create innovative market segments through mobile applications.

Finally, marketers must master mobile search, both organic and paid, because mobile searchers behave very differently than desktop searchers. And, because Google released the “Mobilegeddon” algorithm update in 2015, organizations that are not mobile savvy will suffer in search engine results.

Hear what other experts predict: http://media.dmnews.com/documents/194/2016_predictions_ebook_1-custo_48395.pdf

For more information on tSunela, contact us at 314-721-8813 or contact us online.

Digital Marketing Trends and Predictions 2016

What do the internet marketing experts at tSunela predict for 2016? Below are our digital predictions for the new year.

MultiChannel Merchant, December 2015
5 Digital Marketing Trends and Predictions for 2016

In our digital world, trends come and go just about as quickly as we’re able to wrap our heads around them. These constant revolutions require marketers to adopt the most modern best practices, and ditch what’s irrelevant. This is why 2016 marketing budgets are set to increase to 11% of company revenue, according to Gartner’s 2015 CMO report.

Staying up to date on this constantly evolving industry will provide significant competitive advantages. Here is a comprehensive guide to what you can expect from the digital marketing landscape in 2016.

  • Mobile domination – Surprise surprise! Websites need to be mobile friendly and incorporate responsive design
  • Paid Search Opportunity – Google and Yahoo! announce partnership
  • Increase in Bing Search – Windows 10 users by default will use Bing for searches
  • Death of Single Page Websites – A multi-page site gives you more SEO opportunity
  • Goodbye Google+

Read Full Article

For more information on tSunela, contact us at 314-721-8813 or contact us online.

Digital Marketing Predictions 2016

Our Predictions for Digital Marketing in 2016

by: Kaysha Kalkofen and JoAnna Dettmann (featured in websitemagazine.com)

According to Gartner’s 2015 CMO report, marketing budgets in 2016 are set to increase, on average, to 11 percent of total company revenue.

What’s more, the report shows that 98 percent of marketers believe that digital and offline marketing are merging; digital marketing is no longer a separate, foreign entity but, instead, part of a comprehensive marketing strategy. Staying up-to-date on this evolving industry will provide significant competitive advantages. Here’s what you can expect from the ever-changing digital landscape in 2016.

  • Death of Single Page Sites
  • Mobile Domination
  • Goodbye Google+
  • A Monopoly in Paid Search
  • Increase in Bing Search

Read Full Article

For more information on our marketing services, please contact us online or call tSunela at 314-721-8813.

tSunela Hires Director of Client Relations

tSunela is pleased to welcome Amber Viscount to the tSunela team. Amber is our Director of Client Relations. Her role will be to manage and escalate tSunela’s growth.

Viscount brings almost a decade of sales and account management experience to tSunela’s team, and augments capacity. We project that Amber will add almost $1 million to tSunela’s bottom-line revenue in 2016.

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Welcome Amber

Amber Viscount, Client RelationsMeet Amber Viscount, tSunela’s newest team member. Amber is our Director of Client Relations and has a long history of working in the healthcare industry. She has a Bachelor’s in Marketing from the University of Iowa.

For more information on our SEO and paid search services, contact tSunela.

Internet Marketing Trends for Small Businesses in 2015

Stay ahead of the game with these 50 trends and ideas for small businesses in 2015. Topics include SEO and the Web, Internet Security, Data and the Cloud and Social Media.

Read Full Article

Measuring Social Media Performance

Social media is an important part of any marketing strategy but most companies don’t measure their social media efforts or tie them to their business gains. tSunela’s Co-Founder, Kaysha Kalkofen, explains what social media insights to measure and how to best track social media performance.

Read Full Article

For more information on tSunela, digital marketing agency, call 314-721-8813 or email us.

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