A new year means new resolutions, and for some of us in the digital marketing arena, it signals a new way of doing business. Below are the top four digital marketing changes that both industry professionals and their clients need to know about in 2011.
Finding The Company That Gets You Found On The Web
by JoAnna Dettmann & Kaysha Kalkofen, co-founders of tSunela.
Internet users in the United States spend an average of 17 hours per week online. 65% of Internet users look for information about various products and services on the Internet and buy online. 22% of users have a specific search engine dedicated as their home page.
What does this mean?
It means that people are using the Internet a lot and that the marketing landscape is changing.
Kaysha Kalkofen Executive Profile
Kaysha Kalkofen, co-founder of tSunela, is featured in the Portland Business Journal. Her Executive Profile reveals information about her business expertise, internet marketing experience, education and personal favorites.
tSunela Awarded “20 Under 20″ Award
In September, tSunela’s owners and co-founders JoAnna Dettmann and Kaysha Kalkofen were honored with the St. Louis Small Business Monthly “20 Under 20” award. The award recognizes the best twenty companies in St. Louis with under twenty employees who model excellence in business and employee relationships.
Running for a Cause
Congratulations to Alisha Bingham & Amy Faszold for completing the Halloween 5K for Miracles on Sunday, October 31st.
Dettmann Trains for 70.3 Mile Ironman Competition
JoAnna Dettmann doesn’t back down from challenges, so five years ago at a colleague’s suggestion, the Internet marketing exec bought a bicycle and entered a 150-mile charity cycling event. She never looked back.
Finding The Company That Gets You Found On The Web
by JoAnna Dettmann and Kaysha Kalkofen, tSunela
Some interesting trends were revealed by a 2009 study conducted by the University of South Carolina’s Center for the Digital Future:
- Internet users in the United States spend an average of 17 hours per week online.
- 65% of Internet users look for information about various products and services on the Internet and buy online
- 22% of users have a specific search engine dedicated as their home page.
What does this mean? It means that people are using the Internet — a lot — and that the marketing landscape is changing.




