Online Media Planning & Buying

Online Media (Display Ads)

Ever wonder how the banner or display ads that appear on some of your favorite sites get there? And how effective they are?

Think of these ads as online billboards. People have paid for the space on the website to design and showcase their messages. Their effectiveness depends on the strategy behind the media buy and the optimization efforts put into the campaign.

tSunela’s online media specialists will work with you to develop a media strategy, conduct media research, create and execute a media plan and, ultimately, launch and optimize your online ad campaign.

The right combination of media placement purchases can maximize your company’s media campaign success without exceeding your advertising budget.

With over 30 years of combined online media buying experience, our professionals will find your target audience online and develop an online media plan that reaches your prospects in various ways, including:

  • Geographically
  • Date and Time of Day
  • By Internet Service Provider (ISP)
  • By Internet Connection Speed (Dial Up/Broadband)
  • Psychographically (Attitudes and Lifestyles)
  • Demographically
    • Income
    • Age
    • Gender
    • Occupation

Beyond just planning and buying online media, we want you to know how your investment affects your online presence. The tSunela media team works very closely with our web analytics specialists to monitor your online media placements— tracking everything from ad impressions and click-throughs to the final sale. Every client receives detailed media campaign reports to keep them informed about the specifics of their campaign and the return on their investment.

Interest piqued? Contact us to learn more.

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