Why Paid Search and Advertising for Higher Education?
- 67% of internet users use search engines as their first source of information for higher education institutions
- 64.6% of internet users click on sponsored links when searching for higher education information
tSunela will work with you and your goals to determine which targeting methods will drive the best results for your PPC and online advertising campaign.
For more information on our digital marketing services call us at 314-721-8813 or email us.
Paid Search
PPC campaigns can help differentiate you from your competitors. These campaigns allow you to drive traffic and conversions by purchasing keyword targeted ads in search engines—and then paying only for the traffic that clicks through to your site.
Paid search campaigns give educational centers the opportunity to target based on individual colleges and service locations, as well as the ability to schedule your ads to run at certain times.
Your text ads will be displayed on search engines to internet users searching for keyword phrases identified by tSunela’s team of analysts during the keyword analysis process.
For example, running a paid search campaign around keyword phrases such as “non-traditional student” will show your ads to someone on Google when they search for that phrase.
Clicking on that ad will take them to a landing page that tells them more about your offerings to and options for the non-traditional student.
Paid search is often an appealing digital marketing option for universities because colleges can often run individual paid search campaigns under separate college-specific budgets.
Online Advertising
In addition, purchasing a piece of real estate on websites is another way to reach your core market. We can help conceptualize your online display ad campaign in the following ways:
Site Targeting
One of the ways online display, text, and video ads are targeted to websites is through Google site targeting.
tSunela will recommend websites, within the Google Display Network, that reach potential students in your target demographic. tSunela will continuously optimize and recommend new URLs as we analyze the performance your campaign.
Remarketing
A targeted remarketing campaign will allow you to reach people who have previously visited your site, and show them relevant ads when they visit other sites on the Google Display Network.
For example, when someone visits your website, but doesn’t fill out your contact form, the campaign will serve an ad to that user, while they’re browsing other websites.
For more information on our digital marketing services call us at 314-721-8813 or email us.