Social Media Takes More Prominent Role in Health Care

by: John DeGaspari

 St. Louis Children’s Hospital Emphasizes Social Media Tools to Drive Referrals

St. Louis Children’s Hospital has stepped up its social media presence for 2012 (under the guidance of tSunela, a digital marketing firm that specializes in search engine optimization (SEO) and Social Media). The use of social media to engage patients and their caregivers has become a top priority at St. Louis (Mo.) Children’s Hospital, which, according to marketing manager Kay Franks, has helped the organization track its referrals and increased the active participation of patients’ parents and caregivers.




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