As technology advances and marketing continues to encompass broader responsibilities, it is becoming increasingly challenging for agencies to truly define themselves as full-service. Most businesses understand the resulting need to engage multiple marketing and advertising agencies in order to generate and distribute content tailored to each channel. As such, rather than establishing a long-term relationship with an agency of record, clients will often choose to hire agencies on a project basis to accommodate their dispersed marketing budget.
What does this mean for your agency’s client retention and referral patterns?
When you’re not your clients primary marketing resource, it’s difficult to build a long-term relationship—which takes a toll on retention and opportunity for referrals.
A partnership with a digital agency broadens your service offerings without the commitment and cost of in-house employees. tSunela frequently partners with traditional marketing agencies on a project-by-project basis as their outsourced team of digital marketing specialists.
Common services tSunela provides to traditional agencies include (but are not limited to):
• Paid search marketing and remarketing campaigns
• Search engine optimization
• Local search engine optimization
• Online display advertising
• Keyword research
• Optimization or creation of website content
• Web analytics
• Press release optimization
Website design and development agencies also benefit from digital agency partnerships.
A website redesign and relaunch will cause a drop in organic search rankings, but if an SEO agency is involved at the outset the drop is not as dramatic. Elements tSunela addresses when partnering with design and development firms include:
• Sitemap development and consultation
• Page title and meta tag creation
• Robots.txt file
• XML sitemap
• 301 redirect map
• Analytics installation and testing
• Content creation
Contact us to learn more about how a partnership with tSunela could impact your agency’s retention and referral patterns.