by JoAnna Dettmann & Kaysha Kalkofen, co-founders of tSunela
“Internet marketing” is a phrase we hear quite often but don’t really understand. The strategies that fall under this category—paid search, pay per click, sponsored search, organic search engine optimization, natural search engine optimization and online media placement—are equally ambiguous. So, what do these terms mean, and how can they potentially help you in today’s economy?
St. Louis, MO — St. Louis-based digital marketing firm, tSunela, and ALIVE Magazine will present a panel discussion on digital marketing tactics for small-to-mid-sized businesses on Thursday, May 19 at The Lumen Private Event Space located at 2201 Locust St. in St. Louis. Networking begins at 5:30 pm; panel discussion commences at 6:30 pm.
tSunela is looking to fill a social media marketing internship this summer.
Reporting directly to the owners of tSunela, our Social Media Marketing intern will have a strong desire in building a career in online marketing and will have an affinity for social media communications and using them as a marketing venue for clients in various industries.
A new year means new resolutions, and for some of us in the digital marketing arena, it signals a new way of doing business. Below are the top four digital marketing changes that both industry professionals and their clients need to know about in 2011.
by JoAnna Dettmann & Kaysha Kalkofen, co-founders of tSunela.
Internet users in the United States spend an average of 17 hours per week online. 65% of Internet users look for information about various products and services on the Internet and buy online. 22% of users have a specific search engine dedicated as their home page.
What does this mean?
It means that people are using the Internet a lot and that the marketing landscape is changing.
Kaysha Kalkofen, co-founder of tSunela, is featured in the Portland Business Journal. Her Executive Profile reveals information about her business expertise, internet marketing experience, education and personal favorites.
In September, tSunela’s owners and co-founders JoAnna Dettmann and Kaysha Kalkofen were honored with the St. Louis Small Business Monthly “20 Under 20” award. The award recognizes the best twenty companies in St. Louis with under twenty employees who model excellence in business and employee relationships.
Congratulations to Alisha Bingham & Amy Faszold for completing the Halloween 5K for Miracles on Sunday, October 31st.
JoAnna Dettmann doesn’t back down from challenges, so five years ago at a colleague’s suggestion, the Internet marketing exec bought a bicycle and entered a 150-mile charity cycling event. She never looked back.
by JoAnna Dettmann and Kaysha Kalkofen, tSunela
Some interesting trends were revealed by a 2009 study conducted by the University of South Carolina’s Center for the Digital Future:
What does this mean? It means that people are using the Internet — a lot — and that the marketing landscape is changing.