tSunela

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314.721.8813

Digital Marketing in the Time of COVID-19

March 31, 2020 by Kaysha Hanock Leave a Comment

As in-person events are cancelled, stores are closing physical locations, and businesses are sending employees to work from home, you may be wondering what the future holds for your business – and how your digital marketing plan fits in. While social distancing in the era of COVID-19 is chipping away at in-store shopping, many industries are seeing a boom in ecommerce, with online revenue for electronic retailers increasing 52% over the past month compared to last year. With millions of Americans now stuck at home, it makes sense that more people are turning to the web for shopping, support, and entertainment.

For businesses, digital marketing is more important in the time of COVID-19 than ever before. Some industries, like health and safety, insurance, and groceries, have already seen spikes in traffic and sales. For other sectors, like small businesses, reduced competition could actually mean more customers and a better ROI on paid media spend. Over the coming months, in-person shopping and promotion will continue to be stifled, making it imperative that companies shift their focus onto reaching audiences through search, social media, and other digital channels.

Now is the time for companies who were previously relying on word-of-mouth and in-person networking to revisit their digital strategy and find new opportunities. Search Engine Optimization (SEO) services like keyword research, improving website content, and link building will help you connect with new audiences who are using search engines to find information, products, and services related to the outbreak and self-quarantining. In some industries, the influx of virus-related searches has given companies organic click rate boosts of well over 100%. At tSunela, we offer free SEO consultations to help businesses determine the best way to reach these new audiences.

Paid Search Marketing is another service that will be critical for companies looking to boost their online revenue in the wake of COVID-19. Also known as PPC, Paid Search Marketing will help to ensure that your marketing budget is dedicated to finding and converting only qualified leads – a critical cost savings in a time of financial reassessment for so many businesses. As people increasingly stay confined to their homes, overall conversion rates for paid digital advertising have already seen an 8.8% increase. As companies suspend paid advertising for events and in-person shopping, ad competition for many sectors will be lowered, opening up room for others to reduce their cost-per-click and increase the ROI of their paid search strategies.

In times of uncertainty, businesses traditionally view marketing as one of the easiest areas to cut spending. Amid the shutdowns and quarantines of the COVID-19 pandemic, however, digital marketing is becoming a lifeline for companies who need new ways to connect with their customers in the absence of brick-and-mortar business. Schedule a free consultation with an expert to see how a strong digital strategy can help your company through COVID-19 and beyond.

Filed Under: Digital Marketing Tagged With: Coronavirus, COVID-19, digital marketing, Paid Search, PPC, SEO, St. Louis Marketing Company

Breaking Down Internet Marketing

August 31, 2011 by Kaysha Hanock Leave a Comment

by JoAnna Dettmann & Kaysha Kalkofen, co-founders of tSunela

“Internet marketing” is a phrase we hear quite often but don’t really understand. The strategies that fall under this category—paid search, pay per click, sponsored search, organic search engine optimization, natural search engine optimization and online media placement—are equally ambiguous. So, what do these terms mean, and how can they potentially help you in today’s economy?

Read full article

Filed Under: Uncategorized

St. Louis-Based Digital Marketing Firm, ALIVE Magazine Present Marketing Event

May 12, 2011 by Kaysha Hanock 1 Comment

St. Louis, MO — St. Louis-based digital marketing firm, tSunela, and ALIVE Magazine will present a panel discussion on digital marketing tactics for small-to-mid-sized businesses on Thursday, May 19 at The Lumen Private Event Space located at 2201 Locust St. in St. Louis. Networking begins at 5:30 pm; panel discussion commences at 6:30 pm.

Learn More

 

Filed Under: Uncategorized

Social Media Marketing Internship

February 16, 2011 by Kaysha Hanock 1 Comment

tSunela is looking to fill a social media marketing internship this summer.

Reporting directly to the owners of tSunela, our Social Media Marketing intern will have a strong desire in building a career in online marketing and will have an affinity for social media communications and using them as a marketing venue for clients in various industries.

Learn More

Filed Under: Uncategorized

New SEM Rules for 2011

January 24, 2011 by Kaysha Hanock 1 Comment

A new year means new resolutions, and for some of us in the digital marketing arena, it signals a new way of doing business. Below are the top four digital marketing changes that both industry professionals and their clients need to know about in 2011.

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Filed Under: Uncategorized

Finding The Company That Gets You Found On The Web

January 5, 2011 by Kaysha Hanock 1 Comment

by JoAnna Dettmann & Kaysha Kalkofen, co-founders of tSunela.

Internet users in the United States spend an average of 17 hours per week online. 65% of Internet users look for information about various products and services on the Internet and buy online. 22% of users have a specific search engine dedicated as their home page.

What does this mean?

It means that people are using the Internet a lot and that the marketing landscape is changing.

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Filed Under: Uncategorized

Kaysha Kalkofen Executive Profile

January 1, 2011 by Kaysha Hanock Leave a Comment

Kaysha Kalkofen, co-founder of tSunela, is featured in the Portland Business Journal. Her Executive Profile reveals information about her business expertise, internet marketing experience, education and personal favorites.

Filed Under: Uncategorized

tSunela Awarded “20 Under 20” Award

November 16, 2010 by Kaysha Hanock 1 Comment

In September, tSunela’s owners and co-founders JoAnna Dettmann and Kaysha Kalkofen were honored with the St. Louis Small Business Monthly “20 Under 20” award. The award recognizes the best twenty companies in St. Louis with under twenty employees who model excellence in business and employee relationships.

Filed Under: Uncategorized

Running for a Cause

November 2, 2010 by Kaysha Hanock 1 Comment

Congratulations to Alisha Bingham & Amy Faszold for completing the Halloween 5K for Miracles on Sunday, October 31st.

Filed Under: Uncategorized

Dettmann Trains for 70.3 Mile Ironman Competition

September 3, 2010 by Kaysha Hanock Leave a Comment

JoAnna Dettmann doesn’t back down from challenges, so five years ago at a colleague’s suggestion, the Internet marketing exec bought a bicycle and entered a 150-mile charity cycling event. She never looked back.

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Filed Under: Uncategorized

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