Why Paid Search Advertising for Healthcare?
The Facts:
- 81% of consumers have clicked on sponsored links when looking for health information
- 77% of patients used search prior to booking an appointment
The healthcare market is crowded!
Paid Search Engine Marketing campaigns allow healthcare providers to drive website traffic and conversions by purchasing keyword targeted ads in search engines (but only paying for the traffic that clicks on these ads).
Paid Search campaigns give hospitals and medical providers the opportunity to target based on service locations as well as the ability to schedule ads to run at certain times.
Text ads will be displayed on search engines to internet users searching for keyword phrases identified by tSunela’s team of analysts during the keyword analysis process.
For example, running a paid search campaign around keyword phrases such as “find a physician” will show your ads to someone on Google when they search for that term. Clicking on that ad will take them to your landing page, and hopefully convince them to pick up the phone and make an appointment.
In addition, purchasing a piece of real estate on websites is another way to reach your core market.
We can help conceptualize your online display ad campaign in the following ways:
Site Targeting
One of the ways online display, text, and video ads are targeted to websites is through Google site targeting.
tSunela will recommend websites, within the Google Display Network, that reach potential patients in your target demographic. tSunela will continuously optimize and recommend new URLs as we analyze the performance of your campaign.
Remarketing
A targeted remarketing campaign will allow you to reach people who have previously visited your site, and show them relevant ads when they visit other sites on the Google Display Network.
For example, when someone visits your website, but doesn’t fill out your contact form, the campaign will serve an ad to that user while they’re browsing other websites.
tSunela will work with you and your goals to determine which targeting methods will drive the best results for your PPC and online advertising campaign.
For more information on our paid search marketing services, call 314-721-8813 or email us.