Why social media for higher education?
A study released by eMarketer illustrates that the education sector is one of the top industries in the world currently using social media as part of their overall strategy.
- 72% of respondents in the education industry say they currently implement social media tactics in their marketing initiatives.
- 72% of higher education institutions in North America said they acquired inquiries through Facebook, 47% said the same about Twitter; 33% generated inquiries using LinkedIn.
- 55% of respondents said they use social media to research universities and colleges.
tSunela has worked with many universities and has provided them with social media strategy, management and consulting services—all with a focus on measurable results.
Benefits of Social Media to Institutions of Higher Education
Social media provides a way to form communities between students, parents, and teachers. They also provide interaction channels for potential students and alumni.
Many higher education institutions use YouTube to help broadcast student testimonials and showcase student experiences to prospective students and parents.
A strong social media presence will make your targets increasingly aware of your institutions, your offerings, the majors for which you are most known, and your faculty members. Plus, since information posted on social media now shows up in search results, it augments your SEO effort.
Students spend more time on the internet than in front of any other media, including television. Our goal with higher education social media marketing is to drive traffic to your site, increase your applications, and increase the quality of those you admit.
For more information on our digital marketing services call us at 314-721-8813 or email us.