Legal Paid Search Advertising

The Facts:

• Thirty-four percent of people use the internet as the first source of lawyer and law firm information.
• An organization with a first position (sponsored) on Google gets 53% of the clicks
• 44% of the people who search for law firms on the internet make a call to the organization

Face it—the law firm marketplace is crowded. Keywords in your industry are highly competitive; that’s why PPC is a pragmatic way to enhance SERP results.

Paid Search

Paid Search Engine Marketing campaigns allow law firms to drive website traffic and conversions by purchasing keyword targeted ads in search engines (but only paying for the traffic that clicks through to the website).

Paid Search campaigns give law firms the opportunity to target based on service locations as well as the ability to schedule ads to run at certain times. Your text ads will be displayed on search engines to internet users searching for keyword phrases identified by tSunela’s team of analysts during the keyword analysis process.

For example, running a paid search campaign around keyword phrases such as “find a divorce attorney” will show your ads to someone on Google, when they search for that phrase. Clicking on that ad will take them to your landing page, and hopefully lead them to call to make an appointment.

Online Advertising

In addition, purchasing a piece of real estate on websites is another way to reach your core market. We can help conceptualize your online display ad campaign in the following ways:

Site Targeting

One of the ways online display, text, and video ads are targeted to websites is through Google site targeting. tSunela will recommend websites, within the Google Display Network, that reach potential clients in your target demographic. tSunela will continuously optimize and recommend new URLs as we analyze the performance of your campaign.

Remarketing

A targeted remarketing campaign will allow you to reach people who have previously visited your site, and show them relevant ads when they visit other sites on the Google Display Network.
For example, when someone visits your website, but doesn’t fill out your contact form, the campaign will serve an ad to that user while they’re browsing other websites.

tSunela will work with you and your goals to determine which targeting methods will drive the best results for your PPC and online advertising campaign.