tSunela

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314.721.8813

Local SEO for Higher Education

Why is Local SEO for Higher Education Important?

Because many prospects would like to attend higher education institutions close to their hometown.

In fact, 95% of mobile device users search for local businesses online. Even more important, 88% of the people conducting local searches followed up with an action (a call, a visit, a purchase) within one day.

Local search engine optimization is becoming more and more important because people are constantly searching for information on their mobile phones. However, a staggering 20% of the information they find is wrong. And with new promotions and other adjustments local businesses go through, each month 6% of online listings need to be changed.

Each time a person searches for a college, university or faculty member, there are many sources they can use (Google Local, Yelp, YellowPages, etc.). Each of these sources stores local information in a separate database. This means there are hundreds of databases out there that could be pulling erroneous information about your institution and delivering it to your prospects.

tSunela provides a Local Search Optimization package that synchronizes these listings so your organization’s information is correct—across all databases.

Our Local Search Optimization Package

With our local search package, you receive:

  • Profile creation and monitoring on local search engines and academic directories
  • Profile creation and monitoring on more than 35 local databases (Yelp, Yellowbook, Superpages, Local.com, Google Local)
  • Year Round Optimization – optimize listings for your target markets
  • Promotion – create promotions offered on local listings (highlight faculty members, majors, etc.)
  • Monthly Result Reports – listing views, website traffic, call tracking (optional)

For more information on our digital marketing services call us at 314-721-8813 or email us.

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Location

  • tSunela
  • 4436 Olive Street
  • St. Louis, Missouri 63108

Contact Us

  • tSunela
  • o. 314.721.8813
  • e. info@tSunela.com

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