Severe Online Visibility Deficiency for St. Louis Pediatric Hospital
A St. Louis-based leading pediatric hospital; one of the premier children’s hospitals in the United States that is consistently ranked as such by various publications. With more than 3,000 employees, the hospital provides a full range of pediatric services to its patients. In 2006, this hospital engaged tSunela to increase their presence and ranking on search engines.
The hospital wanted a prominent presence on all search engines and wanted to be ranked both in national searches and local searches for a variety of specialties. The client was concerned that they were losing market share (despite their world-renowned reputation) because they weren’t visible in search results for specific areas of expertise. How could they use SEO tactics as a competitive advantage?
tSunela successfully created and implemented a search engine optimization (SEO) plan for the hospital’s main and affiliated websites that both increased traffic for general and condition-specific search terms. tSunela also optimized search terms for the hospital’s most prominent physicians. In addition, they comprehensively researched and monitored the online presence of others in the healthcare industry to determine how their client was performing in comparison.
Currently, tSunela handles all search engine optimization strategy and execution for the hospital. They continually monitor the performance of keywords and adjust to affect search results and to ensure continued return on investments. In addition, tSunela aids the hospital’s marketing department in tracking the association between offline and online conversions.
For seven years, the hospital has seen an increase in traffic to their main and affiliate websites as a direct result of this SEO effort. Specifically, the traffic they receive from search engines has more than tripled. Plus, their search engine rankings have more than doubled since 2006; they are using this increased audience base as a way to inform the online community about healthcare issues and innovations at the hospital. Their enhanced ranking status has helped to not only increase their patient base, but also to garner additional fundraising support and fuel a significant referral pattern increase.
Contact tSunela today for more information on our internet marketing services.