The Benefits of Involving SEO Strategists at the Start of a Website Redesign
The Client:
An ear, nose, and throat specialist in Alabama approached tSunela with concerns about their website’s search engine visibility. As an established, premier provider treating adults and children with ear, nose, voice, and throat conditions, leadership believed that the practice’s site should be ranking higher on search engine results pages. Although this client came to tSunela for search engine optimization (SEO), they valued the team’s expertise enough to listen when a new site was recommended in order to address the SEO challenges. tSunela facilitated an SEO Website Design Consultation to ensure best practices were in place from the very beginning.
The Challenges:
Part of SEO is improving a website’s usability and ensuring that the site is structured (and written) in a way that will please search engines. Despite this, many organizations jump into website creation or redesign without thinking about SEO implications. After tSunela evaluated the existing site, it became clear that structural, content, and call-to-action improvements needed to be made for an SEO initiative to be successful.
The Solution:
tSunela analyzed the existing site and made recommendations to the WordPress development and design team. They collaborated with the designers and writers to ensure the right content and structure were in place. tSunela oversaw the entire new site’s development and implemented optimized page title and meta description tags, along with optimized image file names and image alt tags. The site launched July 2012; immediately, search engines could more easily scan the revised site map, layout, and content.
The Results:
The results were impressive—and immediate. It usually takes an average of 60-90 days for a new website design to gain traction in search engines. In this case it took less than 30 days, and the new site instantaneously had more visibility than the old site. Not only did the new site rank higher on search engine results pages for important keywords, but website traffic increased exponentially. As this ENT practice can attest, involving an SEO team on the front-end of a website redesign is imperative for sustainable SEO success.
Contact tSunela today for more information on our internet marketing services.