tSunela specializes in search engine optimization (SEO) or optimizing a website for better ranking in search engines and better website visibility online. We pride ourselves on our SEO strategy and helping our clients websites perform the best they can on search engines such as Google, Bing and Yahoo!. Below is our approach to SEO.
Our Search Engine Optimization (SEO) Strategy
- Technical SEO Evaluation
- Keyword Strategy Development
- Competitor Analysis
- On-page SEO Updates
- Internal/External Link Building
- Social Media Optimization (optional)
- Ongoing Monitoring and Optimization
Technical SEO Evaluation
By performing a technical evaluation of a website helps us determine the current level of search engine friendliness, what obstacles there may be in optimizing the website for search and what elements may hinder the effectiveness of our SEO services.
Technical Elements Evaluation
- Website structure
- Login Requirements
- Website Navigation
- Page Factors
- Meta Data
The most importance task of SEO is the keyword strategy development because the key to reaching a target audience in search engines is to target keyword phrases that are commonly used search queries.
Understanding the online competition is crucial to the success of an SEO project. It is not only helpful, but imperative to understand the competition’s SEO strategy, SEO tactics, and their level of success. The analysis should not include only your traditional competitors, but any other website occupying spots in the SERP for keyword phrases that you are targeting.
A thorough analysis of the competition will include a review of:
- Link popularity
- Search engine visibility
- Number of pages indexed
- On-page SEO tactics
On Page SEO Updates
The content on a website to be optimized is not only the visible text on the web pages, but also the page titles, meta description tags, image alt text, search engine friendly URLs, and more.
Ongoing SEO maintenance of a website will include regular and frequent updates to:
- Page title tags
- Meta description tags
- Navigation links
- URL text
- Image alt text
- Page content (including text links)
Internal/External Link Building
Internal link building can help search engines value deeper content on your site and external link building helps your websites reputation. Both are equally important in SEO strategy.
Social Media Optimization
Social media websites rank in the SERP and now provide another outlet for a company to achieve higher search engine visibility. Links from social media websites are considered in a website’s link popularity.
Ongoing Monitoring and Optimization
The goal of an effective SEO project is to attract potential customers to your website with content that is targeted for the queries consumers use in their web searches. A search engine is merely a tool used to reach a target audience.
For more information on our SEO strategy, contact us at 314-721-8813 or email us.