Why social media for healthcare?
Because it is increasingly influencing consumers’ healthcare choices.
We are constantly researching the latest social media platforms for their effectiveness in the healthcare industry and use the most comprehensive analytics tools to track social media progress.
Our monthly web analytics report provides insight on how your social media marketing is contributing to your bottom line.
Benefits of Social Media for the HealthCare Industry
Social media can be a valuable tool for hospitals, doctor’s offices, medical centers or other companies in the healthcare industry because it’s a way for healthcare providers to connect with their patients, manage their reputation online, and increase awareness and engagement.
tSunela can help increase your social medial marketing effectiveness by:
Connecting with Patients
Social media is all about having conversations and connecting with people online. Healthcare providers can engage with their patients by offering information about health, educating the patient about medical concerns or illnesses, and provide support for patients undergoing serious health problems.
Healthcare providers should also utilize social media to manage their reputations online. If patients write good or bad reviews online about your practice, hospital, services or staff, you need to know because everything on social media can be shared. Managing local listings, Facebook, Twitter, and Pinterest could avert a serious public relations crisis.
Increase Awareness and Engagement
A strong social media presence will make your target audience increasingly aware of your organization, service lines, and healthcare providers. Plus, since information posted on social media now shows up in search results, it’s a great way to reach your target market.
Our goal with healthcare social media marketing is to drive traffic to your page, your website and through your doors. tSunela has worked with multiple healthcare providers and has provided them with social media strategy, management, and consulting services.
- 40% of consumers say they use social media to find health-related consumer reviews
- 1/3 of consumers say they use YouTube, Facebook, and Twitter to research medical information
- 1 in 4 consumers have shared information about their health on social media
- 26% of all hospitals in the United States participate in social media
- 41% of people said social media would affect their choice of healthcare provider
For more information on our digital marketing services call us at 314-721-8813 or email us.