tSunela

  • About Us
    • JoAnna Dettmann
    • Kaysha Hanock
  • Passion Projects
  • Services
    • Search Engine Optimization (SEO)
    • Local SEO
    • Search Engine Marketing
    • PPC Management
    • Web Design
    • Social Media Marketing
      • Facebook Best Practices for HealthCare
      • Pinterest How To Guide
    • Agency Partnerships
  • Industries
    • Healthcare
      • Healthcare SEO
        • SEM for Private Physicians
        • SEM for Psychiatrists
        • SEO for Dentists
        • SEM for Hospitals and Medical Groups
        • SEM for Orthodontists
      • Local SEO for Healthcare
      • Healthcare Paid Search Advertising
      • Social Media Marketing for Healthcare
    • Higher Education
      • Higher Education SEO
      • Local SEO for Higher Education
      • Higher Education Paid Search Advertising
      • Higher Education Social Media Marketing
    • Legal
      • Search Marketing for Legal Industry
      • Legal SEO
      • Local SEO for Legal
      • Legal Paid Search Advertising
      • Social Media Marketing for Legal Industry
      • SEM for Personal Injury Attorneys
      • SEM for Mesothelioma Attorneys
    • SEM for Small Businesses
    • Other Industries
  • Clients
    • Results
      • Education SEO
      • Healthcare SEO
      • Healthcare Website Redesign SEO
      • Healthcare PPC
      • Healthcare Social Media
      • Hospital Social Media
      • Industrial PPC
  • Contact Us
    • Employment Opportunities
  • News
314.721.8813

Kaysha’s 2016 Digital Marketing Predictions

January 7, 2016 by efreeman Leave a Comment

What do experts think is in store for digital marketing in 2016? Will mobile dominate again? Will ad blocking technology increase in use? Kaysha Kalkofen, co-founder of tSunela, digital marketing company, explains her predictions for internet marketing in 2016.

Excerpt from “What Change in Customer Behavior Will Impact Marketing the Most in 2016?” | Direct Marketing eBook January 2016:

What consumer behavior do marketers need to watch in 2016? Mobile mania. According to Gartner, mobile traffic in 2016 is expected to increase 59% from 2015. In fact, in May Google confirmed that more searches are conducted on mobile devices than desktops in 10 countries (including the United States). As mobile use continues to dominate, so, too, does consumers’ demand for a seamless mobile experience.

Marketers must master reaching their audiences through a mobile platform—whether it’s focusing specifically on the design of a responsive mobile site or creating a mobile application that will engage prospects or help to retain current clients. Additionally, because mobile applications open up whole new markets (think Uber), successful marketers will continue to create innovative market segments through mobile applications.

Finally, marketers must master mobile search, both organic and paid, because mobile searchers behave very differently than desktop searchers. And, because Google released the “Mobilegeddon” algorithm update in 2015, organizations that are not mobile savvy will suffer in search engine results.

Hear what other experts predict: http://media.dmnews.com/documents/194/2016_predictions_ebook_1-custo_48395.pdf

For more information on tSunela, contact us at 314-721-8813 or contact us online.

Filed Under: Uncategorized Tagged With: 2016, digital, mobile marketing, predictions

Contact Us

Location

  • tSunela
  • 4436 Olive Street
  • St. Louis, Missouri 63108

Contact Us

  • tSunela
  • o. 314.721.8813
  • e. info@tSunela.com

Connect With Us

  • Facebook
  • Twitter
  • LinkedIn

Copyright © 2023 · tSunela · Powered by 9Seeds