Digital Marketing Strategy can be defined as a comprehensive plan that uses the internet and social media platforms to increase a company’s visibility and communicate its messages.
We pride ourselves on our strategic approach to enhancing your online presence. This approach starts with a detailed assessment of what you currently have in place across all online channels—SEO, local search, paid search, online media and social media. After we conduct this initial analysis, we evaluate the following:
For more information on our digital marketing services call us at 314-721-8813 or email us.
Technical SEO
By performing a technical evaluation of your website, we are able to determine the current level of search engine friendliness and any obstacles. This evaluation includes the following elements: website structure, frames, login requirements, website navigation, page factors, meta data, and keywords.
Keyword Strategy
Researching and targeting strategic key terms that your target markets are using to search for your particular product or service is essential for SEO success.
Competitive Analysis
Understanding the online competition is crucial for effective SEO. The analysis should include your traditional competitors and any other websites occupying spots in the search engine results pages (SERPs) for keyword phrases that you are targeting. Our competitor analysis includes reviews of link popularity, search engine visibility, number of pages indexed, and more.
On-Page SEO Updates
The visible text on your web pages isn’t the only content that needs optimized. We evaluate the page titles, meta description tags, image alt text, URLs, and more for optimization opportunities.
Internal/External Links
Internal link building can help search engines value deeper content on your site and external link building helps your website’s reputation. Both are equally important in SEO strategy.
Social media sites now rank in search engine results pages and provide another way to increase online visibility. Links from social media websites are considered in a website’s link popularity.
After we have thoroughly evaluated your current online visibility status, we create a customized digital marketing strategy for your organization. We can deliver this plan to you and you can execute it or we can execute our recommendations.
With the latter, you receive ongoing monitoring and optimization and regular, meaningful reports (link to analytics) that illustrate your online success with real data.
For more information on our digital marketing services call us at 314-721-8813 or email us.