Year after year an increasing percentage of the world’s population flock to social media networks such as Facebook, Twitter, LinkedIn, Google + and Pinterest. This makes social media marketing an integral part of a comprehensive digital marketing strategy that reaches current and potential customers.
Below are the reasons why your organization needs a proven social media marketing strategy:
- Engagement: Social Media Marketing isn’t just about creating an account on Facebook or Twitter (and then neglecting it or not utilizing it to its potential). In fact, that approach can do more harm than good. The main purpose of social media marketing is to let you connect, listen, and interact with your customers and prospects. Social Media helps to personify companies; a brand with personality has engaged—and fiercely loyal—customers.
- Reputation Monitoring: Reputation monitoring is of paramount importance for organizations in today’s digital world. Bad publicity, rumors, and crises can quickly spin out of control online. A solid social media marketing plan should include regular monitoring of all social media channels for mentions of your company and brand—and guidance on if and how to address negative comments.
- Conversion/ROI: Social media networks allow you to reach prospects, retain current customers, and convert those who like your company to those who buy from your company.
I know what you are thinking—who has the time? Yes, social media efforts are incredibly time consuming and most organizations don’t have the resources to create and execute a strategic social media marketing campaign. That’s where we come in; we can help you create, update, maintain, control, and execute your social media.
Initially, our experts match clients with the social media networks best suited to carry their message and brand image to their target audiences. tSunela analyzes website metrics and utilizes industry research to uncover which social media resources would achieve the best results. tSunela presents detailed reports to each client, so you know how your social media marketing campaign is working for your organization and bolstering your other digital marketing efforts.
Want to learn more? Contact us to find out how you can begin a strong social media marketing campaign.