by Angela Stringfellow, www.openforum.com
Check out some of the top tips from public relations experts that can help small businesses prepare and address a PR crisis. Find out how social media can help you monitor/prepare for a PR disaster.
Don’t Let a Social Media Crisis Damage Your Reputation
by Kaysha Kalkofen and JoAnna Dettmann, Destination CRM.com
Reputation monitoring is of paramount importance for organizations in today’s digital world. While the Web has greatly increased the ability of businesses both large and small to compete, it has also increased the risk of bad publicity, vicious rumors, and all manner of crises to rapidly spin out of control. View examples of how companies prevent a social media crisis.
Defining Search Engine Optimization (SEO)
by Julia Paulus Ogilive, Small Business Monthly
Find out the Top 5 Tips to Make the Most of Your SEO Investment from the Co-Owners and Search Marketing Specialists at tSunela, JoAnna Dettmann and Kaysha Kalkofen.
Social Media Takes More Prominent Role in Health Care
by: John DeGaspari
St. Louis Children’s Hospital Emphasizes Social Media Tools to Drive Referrals
Is Google+ Worth the Time for Your Business?
by: Michele McDonough, rockthedeadline.com
Social media marketing and content marketing go hand in hand. Sure, you can choose to invest your time and money in only one of these two strategies, but if you do, you’re not really getting the benefit of the synergy created by the combination of these two forces.
Hear from Kaysha Kalkofen, co-owner of tSunela and other internet marketing experts on why being on Google+ is good for business.
4 Examples of B2B Content Marketing Executed with SEO
by Derek Edmond, Search Engine Land
Delivering Link Communication Through Social Media Assets in the Healthcare Space
Kaysha Kalkofen, co-founder of the St. Louis-based digital marketing agency tSunela, talked to me about their client, Christian Hospital. The hospital engaged tSunela for search engine optimization (SEO) and social media outreach.
Find out how tSunela used SEO Best Practices to help Christian Hospital execute B2B content marketing through social media.
tSunela Co-Owners Interview with Mo.com
by mo.com
“Our Digital Marketing Strategies aren’t trend based; tSunela’s recommendations must move the client closer to accomplishing business goals.” -Kaysha Kalkofen, Co-Founder of tSunela
Intense physical training (think marathons and ironman competitions) might be a hobby for JoAnna Dettmann, but her athletic achievements are proof of her abilities to identify long-term objectives and create step-by-step paths to success.
5 Hot Marketing Trends
By Judith Aquino, CRM.com
For marketers, a new year is about opportunities. It’s another chance to roll out better campaigns and gain further insight into what customers want, as well as find new ways to engage those customers. Find out what the 5 hot marketing trends are.
30 Big Ideas, Trends and Predictions for 2012
By: Cynthia Bunting, BusinessNewsDaily Contributor
What’s in store for small business in 2012? We asked small-business owners nationwide to tell us what trends and big ideas they think will take center stage next year. Hear what tSunela, Co-Founder, JoAnna Dettmann, and other internet marketing professionals had to say.
Small Business Holiday Wish List: 11 Marketing Tools and Services
By Jennifer L. Schiff, smallbusinesscomputing.com
These 11 inexpensive yet highly effective marketing tools are the perfect way for your small business to ring in the New Year — and ring up increase sales.