by JoAnna Dettmann & Kaysha Kalkofen, co-founders of tSunela
“Internet marketing” is a phrase we hear quite often but don’t really understand. The strategies that fall under this category—paid search, pay per click, sponsored search, organic search engine optimization, natural search engine optimization and online media placement—are equally ambiguous. So, what do these terms mean, and how can they potentially help you in today’s economy?