Effective Advertising for
Personal Injury Law Firms
A client acquisition outline for personal injury lawyers can be difficult to define and execute. Traditional marketing strategies like billboards, print, direct mail, TV and radio accumulate to a hefty dollar amount with marginal ROI.
A better marketing approach for personal injury law firms is inbound marketing strategies. Inbound marketing strategies stand in sharp contrast to traditional strategies because instead of “pushing” a message onto uninterested people, prospective clients are “pulled” to your business at the exact moment of intent.
Learn how to optimize your site for search engines with a free website analysis. Call 314.721.8813 or email us today.
Search Marketing for Personal Injury Law Firms
tSunela has extensive experience curating high quality leads for personal injury law firms of all sizes. By leveraging digital marketing tactics and monthly data our team is able to produce tangible results for clients within a budget-friendly framework.
The first and most crucial step is to clean up your website and turn it into your 24/7 salesman. Successful personal injury lawyers have established and continue to maintain an intuitive navigation that supports content with context.
Consumers’ expectations remain high when it comes to customer services and web experience. Does your website hold the attention of new visitors? Research shows that a single bad experience on a website makes users 88 percent less likely to visit the website again. Failing to make a good impression or hold their focus can forfeit a conversion opportunity.
75 percent of people have judged a company’s credibility based on its website.
Search engine optimization (SEO) is a proven strategy for improving the user experience on your website, as well as increasing your visibility in search engines. As part of tSunela’s search engine optimization process, your website will achieve:
- Higher Visibility in Search Engines
93 percent of all online experiences begin with a search engine query. There’s no doubt about it; your website needs to be optimized for Google and Bing. Consider this. There are more than 30,000 online searches for personal injury attorneys every month. If your website is missing in the search engine results you’re missing countless opportunities to make connections with potential clients. - Reach Mobile Users
According to Google, more than 50 percent of searches for personal injury lawyers occur through a mobile device. It is not only imperative that your website design is mobile-friendly, but also optimized for mobile search results. tSunela clients enjoy the benefits of a fully integrated site that consistently displays correct, working information no matter the device. - Faster Load Times
Did you know you have only 3 seconds to make a first impression? If your web pages take longer than 3 seconds to load users won’t wait and will hit that dreaded “back” button. Don’t miss out on potential leads because your pages take too long to load. - High Quality, Well-Written Content
In order to rank well on result pages, your website requires volumes of unique content. Search engines establish your website’s position based upon your content. Not only does website copy convey industry authority to Google and Bing, but it also shows users your company is a field expert can be trusted.
Learn how to optimize your site for search engines with a free website analysis. Call 314.721.8813 or email us today.
Once your website is up to par with contextual, user-driven content and quick load times, we recommend implementing a paid search marketing (PPC) campaign. Google Ads is a powerful type of inbound marketing that reaches consumers at the moment of intent when they are actively pursuing the services your law firm provides.
Google Ads can demand a high budget. In fact, 19 of the top 25 most expensive keywords in Google Ads are related to personal injury law. This may seem daunting and out of reach for smaller, localized firms, but tSunela understands how to make the most of any budget. We have ample experience using marketing dollars effectively and efficiently, no matter the amount. We have developed strategies specific to personal injury law firms that reduce the cost-per-click while still increasing visibility in target markets.
Accountability
At tSunela, we pride ourselves on our ability to track the effectiveness of our marketing efforts. We know the bottom line is what is important, and we work closely with you and your team to develop a target cost-per-lead and a cost-per-case as part of our ongoing campaign tracking.
As part of any marketing campaign you employ with us, you will receive monthly reporting and analysis to show your return on investment. The types of monthly reports we provide include website traffic analysis, Google Ads performance analysis and search engine visibility analysis.
If you want more quality leads and cases, contact tSunela today. It doesn’t matter your budget or law firm size , we can help.
Learn how to optimize your site for search engines with a free website analysis. Call 314.721.8813 or email us today.