What do experts think is in store for digital marketing in 2016? Will mobile dominate again? Will ad blocking technology increase in use? Kaysha Kalkofen, co-founder of tSunela, digital marketing company, explains her predictions for internet marketing in 2016.
Excerpt from “What Change in Customer Behavior Will Impact Marketing the Most in 2016?” | Direct Marketing eBook January 2016:
What consumer behavior do marketers need to watch in 2016? Mobile mania. According to Gartner, mobile traffic in 2016 is expected to increase 59% from 2015. In fact, in May Google confirmed that more searches are conducted on mobile devices than desktops in 10 countries (including the United States). As mobile use continues to dominate, so, too, does consumers’ demand for a seamless mobile experience.
Marketers must master reaching their audiences through a mobile platform—whether it’s focusing specifically on the design of a responsive mobile site or creating a mobile application that will engage prospects or help to retain current clients. Additionally, because mobile applications open up whole new markets (think Uber), successful marketers will continue to create innovative market segments through mobile applications.
Finally, marketers must master mobile search, both organic and paid, because mobile searchers behave very differently than desktop searchers. And, because Google released the “Mobilegeddon” algorithm update in 2015, organizations that are not mobile savvy will suffer in search engine results.
Hear what other experts predict: http://media.dmnews.com/documents/194/2016_predictions_ebook_1-custo_48395.pdf
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