by JoAnna Dettmann and Kaysha Kalkofen, tSunela
Some interesting trends were revealed by a 2009 study conducted by the University of South Carolina’s Center for the Digital Future:
- Internet users in the United States spend an average of 17 hours per week online.
- 65% of Internet users look for information about various products and services on the Internet and buy online
- 22% of users have a specific search engine dedicated as their home page.
What does this mean? It means that people are using the Internet — a lot — and that the marketing landscape is changing.